As we all know, technology is everywhere these days. Quite simply, technology can give spa business plan a strong competitive edge. However, the choice is never just tech for tech’s sake; technology should always be the best choice.
Nearly everyone is on social media platforms, and given this fact, all beauty professionals should not only be where their customers are but create campaigns that really connect and engage with current and potential clients.
Without a doubt, microcurrent skincare machines are the hot ticket. But how do you best attract new clients once you have the device at your spa? We asked a key salon owner for best practices for driving and increasing business.
Shamara Bondaroff of the popular SB Skin salon in New York City says, “We have not gone down the traditional path of marketing and promotions for our microcurrent services.