Everyone knows that microcurrent facials and treatments are one of the most highly sought-after services in the beauty industry today. Beauty clients love the immediate and lasting impact of treatments performed by well-trained professionals. However, what many in the industry do not know is the importance of electric waveforms capability when it comes to selecting the best device for one’s spa or salon.
Without a doubt, microcurrent skincare machines are the hot ticket. But how do you best attract new clients once you have the device at your spa? We asked a key salon owner for best practices for driving and increasing business.
Shamara Bondaroff of the popular SB Skin salon in New York City says, “We have not gone down the traditional path of marketing and promotions for our microcurrent services.
All beauty professionals know that investing in various devices and equipment is a calculated risk. The intent is to select the best tools to service your current clients and attract new ones, while staying ahead of the beauty curve.
Purchasing the latest tech devices such as microcurrent facial machines or lasers is something that every spa or salon owner wants, yet he or she is often hesitant due to the fact that there is not enough unbiased information available.