How I Did it at Esteem Spa

Welcome to the first of our series of Spa profiles. Each month we will look at how a successful woman in the beauty i...

3 Things to Know About Microcurrent Waveforms

Everyone knows that microcurrent facials and treatments are one of the most highly sought-after services in the beaut...

Best Practices for Marketing Microcurrent Services to New Clients

Without a doubt, microcurrent skincare machines are the hot ticket. But how do you best attract new clients once you...

2 ROI Factors to Consider when Buying a Microcurrent Machine

All beauty professionals know that investing in various devices and equipment is a calculated risk. The intent is to ...

4-Step Guide on How To Buy a Facial Device

Purchasing the latest tech devices such as microcurrent facial machines or lasers is something that every spa or salo...

HOLIDAY TRENDS IN THE ESTHETICS INDUSTRY

In 2015 the beauty industry generated $56.2 billion in the United States. Hair care is the largest segment with 86,...