Welcome to the first of our series of Spa profiles. Each month we will look at how a successful woman in the beauty industry rose to the top. This post, we talk to Mary Reed, owner of Esteem Skin Clinic.
Without a doubt, microcurrent skincare machines are the hot ticket. But how do you best attract new clients once you have the device at your spa? We asked a key salon owner for best practices for driving and increasing business.
All beauty professionals know that investing in various devices and equipment is a calculated risk. The intent is to select the best tools to service your current clients and attract new ones, while staying ahead of the beauty curve.
Purchasing the latest tech devices such as microcurrent facial machines or lasers is something that every spa or salon owner wants, yet he or she is often hesitant due to the fact that there is not enough unbiased information available.